A domain name adds immediate prestige to your company and places you in the very same online marketplace as your primary rivals.
It communicates that you mean business and assists online shoppers and consumers in seeing you as a forward-thinking enterprise that is easily available online. It is the road that people take to visit your website, learn more about your business, and buy your goods and services.
The right domain can help you create your reputation by building a positive profile for your company which will make the difference between becoming a lively online presence and being lost in cyberspace.
If you publish your site via an internet service provider (ISP), your web address can end up looking something like ISP.com/BestHairSalon (not really professional) rather than BestHairSalon.com.
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What Is A Domain Name?
A domain name is a text string that corresponds to a numerical IP address that is used to reach a website from client software. A domain name is a text that a person enters into a browser window to access a certain website. For example, Wikipedia’s domain name is ‘wikipedia.org’.
The actual address of a website is a confusing numerical IP address (e.g. 22.214.171.124), but thanks to DNS, people can enter domain names that are easy for humans to comprehend and be forwarded to the websites they want. This is known as a DNS lookup.
But Why Is The Domain Name that Essential?
- This is your “first impression.” The first thing your clients will notice is your URL. A good domain name can leave a favorable and long-lasting impact, while a poor domain name may drive people away.
- It has an effect on SEO. Though exact match domains (EMDs) are no longer required, keywords in your domain name will also enable you to rank higher in search engines.
- It establishes your label. Your domain name is a branding opportunity! A well-chosen domain name will help to improve brand awareness.
How to Buy a Domain Name (in 6 simple steps)
- Select a reputable domain registrar or a hosting company that lets you register domain names (like A2 Hosting).
- Look for a domain availability checker application.
- Conduct a domain name search.
- Choose the best possible alternative.
- Complete the domain registration and finalize your request.
- Check to see if your new domain is registered to you.
Best Places to Buy a Domain Name
On the internet, there are plenty of domain registrars. It is important to select wisely because it can be extremely difficult to move the domain later on.
Domain registrations, like web hosting, will cost anything between $9 and $24. It is also possible to get it for free.
The large bulk of web hosting providers also have domain registration as a benefit. Any of these businesses have free domain registration with new hosting accounts.
If you’re launching a new website, it’s a good idea to take advantage of this deal to get a free domain name.
It’s important to note that most providers only have free domain registration for one year. Once the first year is through, the domain registration will usually reset for around $14 a year.
Many people benefit from the free domain for the first year and if you’re going to be paying for a domain name, why not use it free?
Best Ways To Choose Your Domain Name
Use the Relevant Domain Name Extensions
When it comes to domain name extensions, one thing is certain: “.com” is still the strongest.
According to Domain Name Stat, the “.com” suffix is used by 43 percent of all domains.
Why is this so? Ok, “.com” is the most well-known and easily remembered.
Although there are several popular websites with the “.net” and “.org” extensions, your website would more likely do better if it has the “.com” extension.
Choose.com. If that is already taken, try.net or.org. If these are also taken, you should be coming up with a new domain name. Yeah, and – Avoid unusual additions such as “.party”, “.room”, “.pizza”, and so on.
Go For Brandable and Unique
Unique and brandable domain names are always better and more preferred over generic and common ones. Know that your domain name is how people can search, remember, and post your business on the internet. It serves as the basis for your brand.
The primary distinction between a brandable and generic domain name is as follows:
A brandable domain name is distinct and distinguishes itself from the market, whereas a generic domain name is typically stuffed with keywords and is unmemorable.
Do you know the distinction between Healthinsurance.net, Newhealthinsurance.com, and Healthinsurancesort.com, for example? Probably not, isn’t it? These are dreadfully generic.
They have little variations. and this is the reason why they don’t stand out. Nobody would tell you how fantastic “Insurance.com” is. Different versions of the term “insurance” will boost competition and mix it in even further.
Sites such as UnitedHealthCareOnline.com and Anthem.com stand out as they represent everything. There is a confidence element when people hear certain domain names.
Here’s how to come up with a more brandable domain name:
- Make up new words. You should invent your own catchy new vocabulary. That is just what Google, Bing, and Yahoo did.
- Make use of known vocabulary. A thesaurus will help you find fascinating terms that complement your brand.
- Make use of domain name generators. These tools will assist you in developing a distinct, brandable domain name from your original domain ideas and keywords.
Short and Easy to Pronounce Domain Names
Although keywords are essential, don’t go too long with the domain length. It is preferable to have a domain name that is both short and unforgettable.
We propose that your domain name be no more than 15 characters long. Longer domain names are more difficult for the customers to recall.
Not to mention that consumers would be more likely to make typos for longer domain names, potentially resulting in lost traffic. That is why keeping your domain size short is a good strategy.
When talking and writing, you ought to be able to quickly share your domain name. You never know when someone might ask you for your domain name; be it in person or not.
If you want to use your domain name to construct a professional business email address, it must be simple to grasp and spell for any audience.
Avoid Hyphens and Double Letters
Never use hyphens in a domain name. Hyphens could be an indicator of scam domains with which you would not like to be affiliated.
Typos are also common in hyphenated domains. If you are using hyphens in your domain name and the domain you want is already occupied, the visitors will most likely end up at your rival’s site if they fail to put in the hyphen.
Avoiding domains with doubled letters is a smart choice as it raises the risk of losing traffic due to typos. A domain named Presssetup.com, for example, would be more vulnerable to typos, resulting in missed traffic.
Keeping doubled letters to a minimum would also make the domain easier to type and much more brandable.
Research and Leave Room To Expand
It’s a good idea to select a domain name relevant to your business or niche and it gives people an idea as to what the website is all about. However, you don’t want to cut your long-term choices too much.
For example, a florist may select a domain name such as peoniesknowledge.com, but they could later decide to start blogging about flowers other than peonies.
Moving the site to a different domain can be a daunting task, and if you don’t do it correctly, you can lose search rankings. That is why it is critical to start with a scalable domain name.
Until registering a domain name, check to see if there is still a registered company of the same name. You should do a trademark check to see if a close or identical name has already been trademarked.
You may also do a Google search to see if the name is available on popular social media platforms such as Twitter, Facebook, and Instagram.
A similar or identical name will not only create confusion, but it can also have serious legal consequences that will cost you a lot of capital.
If your own website is up and running, you can read more about trademarking and copyrighting your website’s name and logo.
Popular Domain Registrars
If you just wish to register a domain name without paying for hosting, you can do so via a domain name registrar. But many hosting companies also help with just domain registering, like A2 Hosting for example. Along with being one of the best hosting services available, A2 Hosting is also one of the best domain registrars out there.
Domain.com is one of the industry’s best domain registrars. They have all the best domain names, as well as a smart search feature, premium domains, and all of the resources needed to handle the domain names.
With over 7 million domains registered, Network Solutions is yet another famous domain registrar.
Your domain name would have a huge effect on your website’s popularity and future. Be sure to give it some consideration before selecting yours.